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Normanton Park Developer

Normanton Park Developer, Kingsford Development, is an established real estate developer who started its business in China and it has made its mark in the Singapore property market with 2 impressive developments namely Kingsford Hillview and Kingsford Waterbay.  Incorporated in 2011, Normanton Park Developer has been building its portfolio of residential developments in many popular locations in Singapore. 

Normanton Park Developer Kingsford Logo

Founder of Kingsford Development, Mr. Cui Zhengfeng hails from Shenyang and started his career in the army at 18 years old before he took on a career as a tax officer at 30.  Subsequently, he used his pension fund and invested in factories, and went into property investment in 2000. 

Normanton Park Developer, Kingsford Development is well-known in Shenyang for their numerous large scales residential developments such as Kingsford Scenic Horizon, Kingsford International, Kingsford Another City, Kingsford Centre Inner, Kingsford Hua Kai Xin Cheng, Kingsford Yu Jing Hua Ting, Kingsford Li Cheng and many others.  In addition, its recent projects such as Kingsford Concord Cityplace and Kingsford Xi Qu Fu are located at the Western Cross Goldern Corridor at the center of Shenyang City which is a fast-growing area with extremely high footfall.

Normanton Park Developer Kingsford Hero

The vision of the Normanton Park Developer is to establish the Kingsford brand and make Kingsford a global powerhouse in real estate.  And to fulfill this vision, the Kingsford group ventured from China into Singapore and incorporated Kingsford Development in 2011 and also extend its vision to Brisbane, Australia.

As a first step into the Australian property market, Normanton Park Developer, Kingsford Development chose to establish itself in Brisbane city given its excellent infrastructure and high growth potentials.  The developer acquired a 60,000 sqm site in downtown Brisbane and launched an integrated residential project in late 2015 which is managed by a renowned hospitality firm offering personalized services for the convenience of its residents.  The developer visioned future investment into Brisbane to establish its presence in the Australian property market through quality developments that carries the distinctive Kingsford trademark.

With a strong foundation in private residential development in China, Normanton Park Developer has gained a good understanding of customer needs in developed cities.  It is quite remarkable for a developer to achieve so much in a short span of 20 years.  Furthermore, Kingsford Development has continued to keep pace with the changing needs of the present-day customers and thus it has been able to continue to surprise the market with very innovative residential offerings year after year.

It is without a doubt that within a short span of 8 years the Normanton Park Developer was awarded the Singapore Prestige Brand Award in 2019.  Fueled by their passion to be outstanding in the market, Kingsford Development has continuously exceeded their past achievements.  To them, their single goal is to realize their vision of being the real estate empire worldwide. 

The very first development by Normanton Park Developer is Hillview Peak which is located in Hillview Rise in District 23.  The 512-unit development which offers 1-bedroom to 4-bedroom layouts sits on a 99-year leasehold land parcel.  The site consists of 3 blocks which include one 26-story tower and 2 12-story towers.  Presently, the resale units for this development are transacting at an average price of $1291 psf based on Edgeprop.

Launched in 2013, Hillview Peak was a highly anticipated development as it is only 5 minutes walk to Hillsview MRT which is served by the Downtown line with direct access to Botanic Gardens, the city, and Central Business District.  In addition, the development is within close proximity to HillV2, a 2-story shopping mall that provides many retail shops and eateries such Jiak Tzechar, Jordon Canton Kitchen, Sarpino’s Pizza, IO Italian Osteria, Tandoori Culture, Cedele Bakery Kitchen, and Wine Connection Bistro.  

Besides the transport connectivity and the convenient amenities, Normanton Park Developer chose the site of Hillview Peak for one important attribute.  The development is surrounded by beautiful nature and greenery which is within close proximity to many renowned nature parks in Singapore such as Bukit Timah Hill, Bukit Timah Natural Reserve, Little Guilin, and Dairy Farm Nature Park. Being a busy city that never sleeps, homeowners are constantly seeking a quiet sanctuary that can provide a tranquil atmosphere that can help them relax, refresh and rejuvenate, away from the hustle and bustle of hectic city life.

The distinctive trademark of Normanton Park Developer is their fascination with extensive lavish water features in the development.  Within Hillview Peak, you will be pleasantly surprised by many water facilities such as the messaging spa pools, kids’ pool, 50-meter lap pool, Waterfall Stream, and the Great Waterfall.  In addition, there are many facilities that are tied to the water features such as the floating gym, river walk, river island, paradise island, and tropical island.  

In addition to the compelling facilities, the units at Hillview Peak are either North or South facing and there are no overlapping blocks so that each unit is able to have an unblocked view of its surroundings.

The second development completed by Normanton Park Developer is Kingsford Waterbay, which is located in Upper Serangoon View. This 1165-unit development was completed in 2018 and it offers unit configurations ranging from 1-bedroom to 5-bedroom apartment-style units and also strata landed houses such as terraces and semi-detached units.  

Inspired by the waterfront living at Sentosa Cove, Normanton Park Developer wanted to bring waterfront living reality to many without breaking the bank! Kingsford Development acquired two adjacent land parcels at Upper Serangoon View in 2013 and amalgamated both sites to form one single development that offers a breathtaking 400m frontage of Sungei Serangoon.

Similar to Hillview Peak, the Normanton Park Developer has positioned all 9 residential blocks such that none of the blocks are overlapping and each unit can have an unblocked view of Sungei Serangoon or a view of the beautiful water-themed recreational facilities, which includes a meandering 300-meter-long swimming pool that flows through the development.  Besides the scenic water views, residents have convenient access to ample facilities within Kingsford Waterbay.  In addition to all these, the condominium is strategically located right next to the Serangoon Park Connector which provides residents with added recreational options such as cycling or jogging in the Park Connector network throughout the island.

Normanton Park Developer Snippet

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